Berlin Wall
After all worn out masses of creativity not only did not bring the former in their time of results, but nothing brings. It how to live in the format of past standards of sales – just call the smile from the banal (see four times sales in Russia). The second property – advertising message must be authentic (in translation from English. – Genuine, authentic) and relevant (pertinent, relevant.) To achieve this much more complicated than uniqueness. My example of the absence of this property – advertising LV travel bag with which I have already referred to in the past, Gorbachev (who made 750 fee that is petro-dollars), standing against the background of an expensive car and destroyed the Berlin Wall. After all, if I bought a French handbag that does not mean that I am collapse of the USSR? Next.
The third property – original, provocative. This is even more sophisticated quality that causes the greatest number of disputes and conflicts. This is where the problem is most often seen in "originality for originality!" To grab the attention from the very first moments, to surprise and even provoke. But we can not allow the product or service are lost against the background of most of provocation. Get more background information with materials from national publishers exchange. Now the main claims of customers to agents just due to the fact that creativity is missing or should be the rule "Creativity for creativity", which is essentially the same thing. Remember a few memorable ads recently with a "bright chip or funnies" you can remember, and what do they offer? Then, perhaps, the question arises, and why the agency has clients who have their own service to satisfy these needs? Think and remember yourself.
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