ICrossing Social Media

iCrossing social media tool iCrossing insights Munich the Munich Agency for digital marketing, iCrossing GmbH presented their in-house developed tool presents insights today iCrossing. Hear other arguments on the topic with More. The software enables comprehensive surveys and response analysis on the social Web and high flexibility and clear graphical evaluation is characterized especially by a high validity of the results. iCrossing insights identifies the relevant pages and platforms like social networks, blogs, forums, social bookmarking services, shopping portals, and social news sites and evaluates on the basis of the social sense index. This meaningful parameters such as traffic, number of relevant posts, user activity and backlinks included in the evaluation. The evaluation period is flexible, from the daily overview to monthly or quarterly analyses iCrossing insights provides reliable data. Particularly noteworthy are the possibilities of graphical evaluation in time course and tonality curve, Frequency charts, tag clouds or as a catalog of selected posts.

The dashboard is equipped with a drag-and-drop interface and customizable. Soon, the tool will be available also multilingual. The usage possibilities of iCrossing insights are versatile and rich by determining the current public opinion about brands, products and services through the identification of relevant communities, trends, and issues up to the evaluation of the brand image and the positioning of the company as well as the competitors. With iCrossing insights we have developed a tool, which highlights social media monitoring to a new level”, Gottfried Hauserer, CEO of iCrossing GmbH is convinced. iCrossing insights forms the ideal basis for comprehensive social web analytics are designed on the basis of those successful social media campaigns. Through our international network, experience and comprehensive social media Know-How, we are able to develop holistic strategies, Measures to link effectively with other online marketing instruments and to position our clients successfully in social platforms.” About iCrossing GmbH is Arizona built in Scottsdale, (U.S. iCrossing employs world’s 550 employees in 12 offices, the headquarters of the company. The Agency was founded in 1999 is one of the leading service providers in the digital marketing in Germany.

Service portfolio ranges from search engine marketing (SEM) and search engine optimization (SEO) affiliate and cooperation management and online media to Web development and Web analytics with proprietary tracking tools. Social media marketing is also one of our core competencies. iCrossing developed a holistic approach of social media analysis and monitoring, the development and implementation of successful strategies to the continuous supervision and optimization of campaigns. Our references include well-known clients such as eBay, Epson Germany, ESPRIT, Nokia and O2 Germany, easyCredit, 40 of the Fortune-500 companies, such as Coca-Cola, LEGO. Mazda, Office Depot, Toyota and Travelocity. MEDIA CONTACT: Dorothea Siever phone +49(0) 89-24 20 53-100

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