Internet Search
Search engine optimization is not recommended to interrupt, because, having lost position, it is unknown how long need for their return to their original position, and the season can already begin, and customers will be lost. In most cases, reduce the budget for search engine optimization for off-season, but for some time, even significant reduction in price is disadvantageous in that time period; when slabokonkurentnoy topics, especially in highly specialized, the monthly budget for contextual advertising can be much lower than the minimum possible sentence for a search site promotion. It is believed that the promotion of the site in search engines, in most cases more effective in terms of price / quality ratio than other types of Internet advertising. However, not all that easy. Each type of advertising has its own characteristics and leverage on your target audience.
It all depends on what the challenges facing the advertising campaign. All Internet users can Section 2 categories: those who are turning their attention to advertising and are subject to to click on it and those who in any degree do not accept advertising, "swallowed it" on tv and in city streets. If we talk about search systems, then from the second group of users can identify the part that, despite the dislike for advertising, still clicks on contextual ads because of the fact that, firstly, they are higher on the page, and secondly, they do not distinguish the difference between the results of the issuance and contextual ads. The second important point is this.
Tags: internet
